A Message from the President of the SFCA, Miguel Pena


Hello SFCA Family,

The past week has been a whirlwind to say the least.

The Coronavirus (COVID-19) has crippled the world as we know it and unfortunately this is only just the beginning for us in the United States. This pandemic should not change our lives, just the way we live it – be it for the short term or the long term.

Circumstances happen in life and we often focus on our own journey, our own perspective. We spend too much time sorting things out rather than actively living and vulnerably connecting with each other. It’s ok to admit if this is a lot for you, by connecting with one another and sharing these feelings – just don’t let fear rule you.

We think we just have to deal with what is going on around us. But what is happening now in the world is the ultimate reminder that we are all connected to each other and what we choose to do is going to affect us all.

One kind word will make a difference. One follow up with someone who told you something you didn’t know how to handle at the time will make an impact.

It’s ok to feel overwhelmed or lost right now. But don’t forget to check in with those that you care about. Keep the lines of communication open and don’t let yourself develop a pessimistic outlook.

Let your heart be what guides you through these coming days of not knowing what is next. What will make the difference as it has in many past challenges and tragedies is how we interact with each other. Talking and listening to each other is paramount and only together we will overcome this time of hardship.

Be kind and good to yourself so you can be powerful enough to inspire and motivate others. Don’t be consumed by the negativity and hysteria, but act responsibly and remember that your actions and your personal handling of this crisis has the potential to directly impact others. Make it a positive impact.
Be grateful for whatever you do have as it’s still so much more than so many in this world have. Remember that every word, every conversation, every text, every posting on social media has the potential to make an impact – positive or negative.

Personally, I’ll admit that I’m a news junky. I read and listen to as many news channels and forums as possible. I came across this TED TALK with Bill Gates regarding a premonition he had some 5 years ago! Remember Ebola? Click here to watch the video.

Coronavirus gives us the fear of the unknown. If you listen to all the media hype you will actually believe the world will end: “It’s all over! This is the point of no return!” WRONG! We will endure and come out on the other side. We need to heed the knowledge of professionals whom know what is needed to get through this. Education and common sense will get us through this. This pandemic will change the way we live our lives in the short term, but we – more than anybody else – can manage this type of disruption. We are concierge and every day at our desk is an unknown. We prepare and we adapt – every single day.

Our friends at the GMCVB produce an informative PowerPoint that I was going to share with you at the meeting this week at Mr. C’s. I have attached it to this email for your review. In addition, we have a video archive of last Monday’s GMCVB presentation at the Miami Beach Convention Center. GMCVB website

Most experts speak of practicing SOCIAL DISTANCING. However, I agree with the other group of experts that say it should be called PHYSICAL DISTANCING. Let’s keep it SOCIAL! Let’s talk about everything – whatever is on your mind – with your family, friends and loved ones. Please do not hesitate to send me an email directly with any questions whatsoever. The more that we discuss what is happening, the better off we will be. Remember that it is OK to be scared. Fear drives us to succeed, because in our book, FAILURE IS NOT AN OPTION.

Stay safe – take care of yourself and loved ones, talk to your kids, and wash your hands a million times a day. Most importantly – practice PHYSICAL DISTANCING. Take seriously the warnings coming from the CDC and regional government officials. Do not go out in public unless it is absolutely necessary. We need to protect the elderly and immunocompromised of our community by doing our part to halt the spread of this virus. Even if you personally aren’t afraid of COVID-19, actively taking steps to reduce its spread could literally save the lives of those in your life with weaker immune systems.

We will all get through this – there is a light with rolling fields full of toilet paper at the end of this tunnel! 😊

God Bless.

Your Friend,

Miguel Pena, President

Southern Florida Concierge Association, Est. 1987

T: 888.528.1555 | F: 786.524.2939 | E: mpena@sfcaonline.com | W: sfcaonline.com

Visit our website and Sign up for our monthly newsletter: The Maestro

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s